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STRATEGIC GUIDANCE THAT UNLOCKS REAL VALUE

In a world where every square meter counts, we help you turn property into potential. Velcona Advisory is not just a real estate consultancy—we are your strategic partner in navigating an increasingly complex and competitive market. Whether you own residential units, commercial assets, or mixed-use portfolios, our mission is to guide you with tailored insight, clear analytics, and executional excellence. From acquisition to exit, we support you every step of the way to maximize return and minimize risk.

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THE GUIDING MIND BEHIND OUR MISSION

Real estate success requires more than listings and contacts. It requires clarity, foresight, and an ability to navigate volatility with discipline and adaptability. That’s the vision behind Velcona Advisory.

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PROOF IN THE NUMBERS: OUR IMPACT AT A GLANCE

MORE THAN 300 PARTNERS ACROSS ESTONIA & BEYOND From independent landlords to multi-site developers, our diverse clientele trusts us with navigating every phase of the real estate cycle—purchase, lease, restructure, or exit.

93% OF CLIENTS REPORT FASTER TURNAROUNDS Most clients experience a notable reduction in time-to-sale or rental vacancy after implementing our tailored strategies. Our agile methods prioritize liquidity and speed without compromising deal value.

30 YEARS OF CROSS-SECTOR EXPERIENCE MERGED INTO ONE TEAM Our advisors bring together backgrounds in real estate law, brokerage, investment, and analytics. This fusion of expertise allows us to approach each case from multiple strategic angles.

75% INCREASE IN DEAL CLOSURE RATES WITHIN 90 DAYS By focusing on persuasive positioning, buyer psychology, and dynamic pricing models, we help clients close deals that otherwise stall or fall apart. The result: smoother negotiations and higher win rates.

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JUliAN PÉREZo FOUNDER & PRINCIPAL STRATEGIST

Juan’s three-decade journey through the corridors of European real estate has equipped him with an unparalleled blend of intuition, rigor, and commercial creativity. Having advised both institutional investors and private owners, his reputation is built on actionable insight and a passion for unlocking overlooked opportunities. With a strong belief in precision strategy and long-term thinking, he founded Velcona Advisory to deliver high-performance real estate guidance with integrity, speed, and expertise.

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WHAT SETS US APART: DEEP VALUE, NOT GENERIC ADVICE

TRUSTED KNOWLEDGE FROM SEASONED SPECIALISTS Our firm’s strength lies in its people—each advisor brings real-world experience across rental operations, property sales, asset repositioning, and tenant management. We’ve sat on both sides of the table, and we bring that perspective to every consultation.

TACTICS THAT LEAD TO TANGIBLE OUTCOMES We’re not in the business of theory. Every action plan we deliver includes step-by-step recommendations designed to yield measurable results—be it improved cash flow, faster leasing cycles, or optimal sale timing.

SOLUTION DESIGN BUILT AROUND YOU Every client is different. That’s why we begin with a holistic evaluation of your goals, timeline, market exposure, and asset profile. Whether you’re navigating regulatory constraints or planning long-term capital growth, we shape an approach that works in your world—not just on paper.

MARKET INTELLIGENCE MEETS STRATEGIC INTUITION We don’t just rely on data—we interpret it in context. Through predictive analytics, trend mapping, and neighborhood sentiment tools, we craft narratives that speak to both numbers and nuance.

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CAREERS We’re looking for ambitious professionals ready to shape smarter urban spaces. If you thrive on analytical thinking and real-world impact, we want to meet you.

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ONGOING TRAINING FOR REAL ESTATE TEAMS Velcona Advisory offers modular training for agents, analysts, and real estate managers. Whether your team needs negotiation mastery or valuation fluency, our learning tracks are designed for real estate professionals by real estate professionals.

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